Privacy Policy

Effective Date: September 1, 2026

1HUNDRED Fitness ("we," "us," or "our") operates www.1hundred.fit (the "Site") and offers gym membership, coaching, and youth athletic programs in Alachua County, FL. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our Site, fill out a form (including our Facebook/Instagram lead ads), or interact with us in person or online. By using our Site, you acknowledge and consent to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

• Contact Information: name, email address, phone number, mailing address, other contact details provided through a contact or lead form
• Membership & Program Information: age or grade level (for youth programs), emergency contact details, membership or class preferences
• Payment Information: billing details processed through our payment provider (we do not store full card numbers)
• Communications: messages you send us through forms, email, text, or social media
• Usage Data: we use Google Analytics to collect information such as your IP address, browser type, pages visited, and time spent on the Site, which helps us refine our website and marketing strategies
• Cookies and Similar Technologies: see the Cookie Statement below

2. How We Collect Information

We collect information when you:

• Fill out a lead form, contact form, or sign-up form on our website or through Facebook/Instagram ads
• Register for a membership, class, trial, or youth program (including 1HUNDRED HURD)
• Communicate with us by phone, email, text, or in person
• Browse our website

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and follow up on lead form submissions
• Register and manage memberships, classes, and program enrollment
• Send appointment reminders, class updates, promotions, and marketing communications
• Process payments and billing
• Improve our website, programs, and user experience
• Analyze website usage to refine our marketing strategies
• Comply with legal or safety obligations (e.g., emergency contact use)

4. Information About Minors

Several of our programs involve participants under 18. We take extra care with information about minors:

Parental/Guardian Consent. We collect, use, and store information about a minor only with the knowledge and consent of that minor's parent or legal guardian. A parent or guardian must complete registration, enrollment, and any waiver or intake forms on the minor's behalf. We do not knowingly collect personal information directly from a child without a parent or guardian's involvement, and we do not knowingly allow minors to submit our website or lead forms unsupervised.

What We Collect About Minors. For program participants under 18, we may collect the minor's name, age or grade level, emergency contact information, health or safety information relevant to participation (e.g., allergies, injuries, physical limitations), and photos or video taken during classes or events. We collect the parent or guardian's contact information (name, email, phone) as the primary point of contact — a minor's own contact information (personal email or phone) is not required for enrollment.

How We Use This Information. Information about minors is used strictly for program administration, safety and emergency response, coaching and progress tracking, and communicating with the parent/guardian about the program. We do not use a minor's information for behavioral advertising or targeted marketing directed at the minor, and we do not knowingly sell or share a minor's information with third parties for their independent marketing purposes.

Photos & Media. If we plan to use photos or video of a minor for marketing purposes (e.g., our website, social media, or promotional materials), we will obtain separate, explicit consent from the parent or guardian before doing so. Parents/guardians may decline or withdraw this consent at any time.

Data Retention. We retain a minor's information only as long as needed for program administration, safety recordkeeping, and any legal or insurance requirements, after which it is deleted or de-identified.

Parental Rights. A parent or legal guardian may, at any time:

• Review the personal information we hold about their child
• Request corrections to that information
• Request deletion of their child's information, subject to any records we are legally required to retain
• Withdraw consent for future collection or use of their child's information (which may limit or end the child's ability to participate in a program)

To exercise any of these rights, contact us using the information in Section 11. If we learn that we have collected a minor's information without appropriate parental consent, we will take steps to delete that information promptly.

5. Sharing of Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business and websites (e.g., payment processors, gym management software, email/SMS platforms, advertising platforms like Meta and Google Analytics)
• Business partners to enhance and improve our services
• Legal authorities if required by law, subpoena, or in response to other legal requests, or to protect the safety of our members or staff

6. Advertising & Facebook/Instagram Lead Ads

If you submit your information through a Facebook or Instagram lead form, that information is shared with us by Meta so we can follow up with you about our programs and services. We use this information consistent with this Privacy Policy and do not use it for any purpose beyond responding to your inquiry and providing you information about 1HUNDRED Fitness, unless you opt in to further communications.

7. Cookies & Tracking

Our website uses cookies and similar technologies (including the Meta Pixel and Google Analytics) to enhance your browsing experience and improve our services. Cookies are small data files stored on your device when you visit our Site. We use cookies for purposes including:

• Analyzing website traffic and usage patterns
• Personalizing your experience and remembering your preferences
• Providing targeted advertisements based on your interests
• Measuring the effectiveness of our advertising, including Facebook/Instagram ads

By continuing to use our Site, you consent to the use of cookies as described in this Privacy Policy. You can manage your cookie preferences at any time through your browser settings.

8. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission or storage is 100% secure.

9. Your Choices

You may:

• Unsubscribe from marketing emails or texts at any time using the link/instructions provided
• Request access to, correction of, or deletion of your personal information by contacting us directly
• Decline to provide certain information, though this may limit our ability to respond to your inquiry or process your registration

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" above reflects the most recent update. Continued use of our Site or services after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

1HUNDRED Fitness Alachua County, FL Email: coach@1hundred.fit Phone: 352-234-3210